My career began advising Fortune 500 executive teams in retail goods and industrial manufacturing on strategy development and maximizing enterprise value. I then moved into the operator’s seat, serving in executive roles at Allied Domecq, Beam Wine Estates, and The Duckhorn Portfolio, followed by nearly two decades as president, leading premium, multi-brand portfolios at Distinguished Vineyards and The Wonderful Company. That progression shaped how I lead and advise: connecting strategic choices with the realities of execution.

I’ve spent my career building brands in premium wine, luxury spirits, and craft beer — across the full P&L. The work has taken me everywhere the business goes: farming and winemaking across the West Coast, flagship brands grown into category leaders and extended through innovation, and every major route to market, from direct‑to‑consumer to wholesale and export. That breadth of experience helps me ask the right questions, evaluate alternatives and their trade‑offs, and know where to focus resources to improve performance. 

Twenty years of operating through shifting markets have reinforced a simple truth: businesses do not create lasting value when teams operate in silos. Sustainable performance takes clear strategic choices, connected teams, and disciplined execution across the enterprise.  What energizes me most is growth — of brands, of businesses, and of the teams and culture that make both possible. 

Through Bluebird Operating Co., I put that experience and perspective to work as an independent, trusted partner, helping owners and executives turn strategy into results.